Branding - Enterwell

LOGOS FIND THEM HERE

RULES ALSO HERE

SOMETHING ELSE PROBABLY HERE

01 ENTERWELL BRAND

Enterwell brand is based on its dark color pallete with accent red, bold, readable typography and its specific decorations and patterns.

02 COMMUNICATION

Tone of voice

The way we communicate and present ourselves

Educational, but we are not trying to be smart
Goal oriented, but we are not critical
Clear, but we are not cold and distant
Supportive and interesting, but we are not clowns

03 COMMUNICATION

Logo application

Primary use of the logo is Logo horizontal, but depending on your design needs, you can also use either vertical logo, logotype (only text) and logomark (symbol)

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Logo horizontal

Primary logotype which should be used for print and digital use. Use this where ever you need to highlight logotype.

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Logo vertical

Use vertical logo on really narrow surfaces when horizontal logotype would be too small.

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Logotype

Logotype is used in special cases, such as when the logomark is used as a design element.

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Logomark

Logomark is used when it is needed just to mention brand.

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04 COLORS

Colors

Enterwell’s color palette consists oh primary black and red, followed with white and dark red. In combination with different red and grey gradients they build our color system.

Primary colors

Black is the most used color, followed by white, while red shades are used only for color accents.

Gradients

Black gradient is used as a background, while red and grey gradients are always used on a black background.

05 COLORS

Different Enterwell shapes

In our branding we are using two kinds of shapes – stand-alone type decoration and pattern decoration, both of which come in red and grey gradient variation.

Enterwell pattern

Enterwell pattern is used purely for decoration purposes. You can combine these patterns according to your design’s need, but make sure that pattern elements don’t overlap each either. They can either be next to each other with no gap or spread them out. Also, you can flip pattern element horizontally or vertically to create one big pattern.

Stand-alone type

These decorations are used on website and in social media posts to convey message and highlight specific subject since they contain specific title.

04 COMBINATIONS

How (not) to use logo, colors and patterns

Here are some rules you need to follow when creating design with Enterwell branding.

05 TYPE

Used typography

Our primarily used typography is League Spartan which is used for most of the headlines and all of the smaller point sizes and body text.

Another used typography is League Gothic which is used for headlines with more of a decorative purpose.

06 WALLPAPERS AND COVERS

Decorations in use

Enterwell brand offers a range of different visuals that can be used for different purposes such as wallpapers, covers for social media, etc.

They are based on our Enterwell pattern which can vary in the color of the pattern, its positioning and whether it has logo or it is just plain decorations.