01 ENTERWELL BRAND
Enterwell brand is based on its dark color pallete with accent red, bold, readable typography and its specific decorations and patterns.
Tone of voice
The way we communicate and present ourselves
- Educational, but we are not trying to be smart
- Goal oriented, but we are not critical
- Clear, but we are not cold and distant
- Supportive and interesting, but we are not clowns
Primary use of the logo is Logo horizontal, but depending on your design needs, you can also use either vertical logo, logotype (only text) and logomark (symbol)Download all variations
Primary logotype which should be used for print and digital use. Use this where ever you need to highlight logotype.View all variations
Use vertical logo on really narrow surfaces when horizontal logotype would be too small.View all variations
Enterwell’s color palette consists oh primary black and red, followed with white and dark red. In combination with different red and grey gradients they build our color system.
Black is the most used color, followed by white, while red shades are used only for color accents.
Black gradient is used as a background, while red and grey gradients are always used on a black background.
Different Enterwell shapes
In our branding we are using two kinds of shapes – stand-alone type decoration and pattern decoration, both of which come in red and grey gradient variation.
Enterwell pattern is used purely for decoration purposes. You can combine these patterns according to your design’s need, but make sure that pattern elements don’t overlap each either. They can either be next to each other with no gap or spread them out. Also, you can flip pattern element horizontally or vertically to create one big pattern.
These decorations are used on website and in social media posts to convey message and highlight specific subject since they contain specific title.
How (not) to use logo, colors and patterns
Here are some rules you need to follow when creating design with Enterwell branding.
Our primarily used typography is League Spartan which is used for most of the headlines and all of the smaller point sizes and body text.
Another used typography is League Gothic which is used for headlines with more of a decorative purpose.
06 WALLPAPERS AND COVERS
Decorations in use
Enterwell brand offers a range of different visuals that can be used for different purposes such as wallpapers, covers for social media, etc.
They are based on our Enterwell pattern which can vary in the color of the pattern, its positioning and whether it has logo or it is just plain decorations.
07 TYPE AND DECORATION
Typography on cover images
When it comes to cover images, you can use combination of type and decorations or images.
Text on cover can have different combinations of big (short) headline, medium headline, small text and subheadline.