Frondi: health awareness campaign website
01 awareness
This October and November, Kraš turned their classic Frondi wafers into gentle nudges for health, supporting Pink October and Movember initiatives. Some conversations are simply too important to leave for tomorrow.
We had the privilege to bring the campaign online by designing and developing the Frondi landing page. In collaboration with the Izone Agency, we prepared the page for four markets: Croatia, Bosnia and Herzegovina, Serbia and Slovenia.
A sweet reminder to book that appointment
The landing page puts the spotlight on two new seasonal flavors: a raspberry pink wafer promoting women’s health and a cocoa brown wafer highlighting men’s wellbeing. Each flavor carries the simple but powerful message: “Don’t put yourself off until tomorrow”.
02 small bite, big message
Raising awareness, one crunch at a time
The page not only showcases the new flavors but also explains how Kraš is supporting local associations, from cancer support for women to men’s mental health and prostate awareness. With impactful visuals, clear calls to action and easy navigation, the landing page invites visitors to explore the campaign, share the message and connect with the cause.
See how small bites can deliver a big message.
