Podravka goulash goes digital with a 3D experience
01 THE BRIEF
Podravka’s beef goulash is a beloved staple that has been on the market for over six decades. Its iconic can, featuring a charming cow on the label, is instantly recognizable to generations of consumers.
When Podravka celebrated the 65th anniversary of this classic product with a refreshed label, it was time to spread the word. Digitally.
Our mission was to breathe new life into this cherished product by leveraging 3D technology to craft a dynamic online presence.
Same quality ingredients, new label.
Same icon, new (digital) shelf.
02 The solution
A can that “pops” off the screen
We crafted a digital shelf that made the goulash can, come alive. Through advanced 3D technology, the can didn’t just sit on the screen – it “popped” out, capturing attention and telling a story.
The recyclable materials and preservative-free content and production were highlighted, reinforcing Podravka’s commitment to quality, sustainability and innovation.
03 Activation
Keeping the audience active
Throughout the year, Podravka holds a number of regular contests. This website serves as a platform for all the activities, designed to engage the target audience.
Easy to manage and highly interactive, these contests keep consumers coming back, making the website an ongoing touchpoint for brand engagement.
GOALS
- Increase brand awareness
- Showcase technological advancements in product packaging
- Engage and activate the target audience through interactive online contests
RESULTS
- Launched a new website featuring an immersive 3D experience
- Highlighted the product’s recyclable, preservative-free qualities
- Successfully conducted interactive contests to boost audience engagement
PROJECT TEAM
PODRAVKA
- Lead Category Manager – Kristina Kodrič
- Category Manager – Mirjana Perlok
- Digital Communication Specialist – Tea Tratnjak
- Digital Communication Specialist – Tihomir Tremski
ENTERWELL
- Project Lead – Marin Glibić
- Design Lead – Josipa Šimić
- Design – Petra Kovačević
- Development – Filip Marenčić, Ivan Šostarec, Dragan Drljepan
- Copywriter – Lorena Ouahchia
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