Interactive 3D burst of fruit

00 intro

To launch Podravka’s refreshed fruit spreads line, we created a visually rich, campaign ready landing page. It combines storytelling, 3D interaction and a breakfast themed activation in one focused digital experience.

Built as a one pager, the site modernizes the perception of Podravka’s fruit spreads while highlighting fruit forward benefits and clean label values in a way that feels indulgent, approachable and contemporary.

01 CONTEXT

Podravka needed a dedicated digital destination for “The most natural sweet pleasure” campaign. One that could clearly position the new 100% from fruit range, refreshed Extra jam line and appeal to health-conscious consumers with modern breakfast habits.

The challenge was to present a diverse jam portfolio – from traditional favorites to newer, cleaner formulations – under a single, coherent story that feels current without losing brand heritage.

Objectives:

• Elevate the perception of the entire Podravka fruit spreads portfolio
• Create an online base for the fruit spreads category 
• Emphasize fruit, natural ingredients and guilt-free indulgence
• Support a breakfast themed prize activation

02 APPROACH

Using constraints to focus on what matters

With a short timeline, the team prioritized impact. A proven contest mechanic was used, allowing development effort to shift toward refining the landing page experience, animations and 3D visuals – the elements users would engage with most.

Good constraints will limit scope. But, they also force clarity about what really matters on the screen.

Designing a clear visual story

User experience (UX) was intentionally simple: a single scroll with clearly defined sections for hero, activation, product assortment and breakfast ideas.

This structure let the visuals lead with abundant fruit, generous breakfast imagery and an open grid that feels rich rather than rigid.

3D as the visual anchor

The hero section became the campaign’s visual signature. Jars in 3D rotate and swap in a loop, each surrounded by fruit and elements that change by flavor.

Clickable fruit images let users jump directly to specific products, combining decoration with intuitive interaction.

03 solution

A focused page for a focused story

The final landing page is built around four core pillars:

• 3D hero elements introducing the promise of “the most natural sweet pleasure”
• The campaign activation inviting users to create their perfect breakfast
• A clear overview of three product lines: 100% from fruit, Extra jam with 30% less sugar and Traditional jams
• Tips and recipe ideas that frame Podravka fruit spreads as part of a modern morning ritual

The result is a campaign ready destination that connects tradition, clean label expectations and a contemporary breakfast narrative in one place.

Activation: Build your perfect breakfast

The contest translates product benefits into a playful, visual task.

Users build their ideal breakfast by choosing a background, adding tableware, selecting a base such as bread or pancakes, and decorating the scene with fruit, nuts and Podravka spreads.

By relying on an existing, well tested flow, the experience remains simple and intuitive, while design and visuals make each step engaging and expressive rather than purely functional.

04 key takeaways

Focus on the important

This project shows how a tightly scoped landing page can function as a full campaign hub when focus is clear. By using proven technical components and investing where users actually engage – visuals, interaction and narrative – the team delivered a polished, high-impact experience within a limited timeframe.

Using proven components let us move fast without cutting corners on what defined the campaign.

The final result reflects close collaboration across copy, design and development, all aligned around one simple idea: breakfast as the most natural sweet pleasure.