Certified CMP solution
01 A BIT OF CONTEXT
In the past few years, the volume and use of data have grown exponentially. With that growth comes the responsibility for businesses to protect personal data and manage it securely.
In the EU, General Data Protection Regulation (GDPR) governs how personal data is handled, making compliance crucial.
Consent Management Platforms (CMP) are essential tools in this environment. Their job is to help businesses collect, store and manage customer consent, while complying with the regulations.
02 THE BRIEF
Privacy first
In line with their commitment to staying ahead of industry standards, Podravka decided to enhance GDPR processes for Coolinarika, their go-to platform for over 600,000 recipe enthusiasts each month.
To ensure continued compliance with GDPR while using Google Ads and Google Tag Manager, Coolinarika required a certified CMP. Why certified? Under the EU User Consent Policy, any business using Google products must implement a CMP that’s certified by Google and integrates with the IAB’s Transparency and Consent Framework (TCF).
We delivered exactly what Podravka needed.
03 THE SOLUTION
Google and IAB certified CMP
Our team collaborated closely with Podravka to develop a custom CMP tailored specifically to Coolinarika’s requirements. The primary goal? A transparent, user-friendly consent collection process that ensures advanced privacy protection.
The custom CMP we built achieved full certification from Google and the IAB TCF, meeting the highest standards of compliance.
GOALS
- Maximize user privacy protection.
- Achieve GDPR compliance at the highest level.
- Implement a Google and IAB-certified CMP for proper use of Google Ads.
RESULTS
- Collaborating and providing technical support to ensure Coolinarika meets GDPR standards.
- Developing a tailored CMP solution that fulfills high privacy protection standards for visitors.
- Secure Google and IAB certification for the private CMP solution.
PROJECT TEAM
PODRAVKA
- Project Lead – Ivana Korošec Vujica
PRESIDO
- Chief Operating Officer – Ana Bačić
- GDPR Compliance Officer – Barbara Šagud
ENTERWELL
- Development Lead – Filip Marenčić
- Development – Dorijan Hašpl
- Business Analyst – Marin Glibić
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