BUILT FOR ACTION

ACR’s Agile Webshop

Lorena Ouahchia
May 12, 2025
Web

01 INTRO

For adventurers – pilots, boaters, hikers and explorers – peace of mind is essential. You need to trust your gear.

ACR Electronics is one of those brands: trusted globally for life-saving beacons and devices that support search and rescue missions across the world.

But what most customers don’t see is the transformation behind the scenes. ACR approached us to help bring that same reliability to their digital experience, with a modern webshop that gives them more freedom and control. Just like their users.

02 THE BRIEF

A worldwide webshop that’s easy to manage

As a global brand, ACR wanted a long-lasting solution. 

Their goals were clear:

  • Full control over content and products
  • Allow the marketing team to work fast, test ideas and update the site on their own
  • A better customer experience, where users could:
    • Register their devices
    • Check warranties
    • Track orders
    • Test devices using satellite tools

They also needed the webshop to work smoothly worldwide, with different languages, currencies, taxes and shipping rules.

03 THE SOLUTION

Simple, scalable, and fast to launch

We built a flexible, fully integrated webshop using WordPress and WooCommerce – a powerful yet user-friendly technology perfect for a marketing-led team.

Built for a global market

The webshop supports:

Selling worldwide

System supports all languages and currencies.

Shipping anywhere

Set up reliable global shipping to reach customers in almost any country.

Simplified taxes

Taxes are automatically calculated for every buyer, regardless of their location.

Smart integrations

To ensure smooth operations behind the scenes, we integrated the webshop with several powerful systems and tools:

  • ERP system – Automates order processing and inventory management
  • Single sign-on (SSO) – Allows customers from all ACR-owned brands to log in with one account
  • Fraud protection tools – Safeguard transactions and customer data
  • Custom tax and shipping calculators – Automatically adjust based on user location

These integrations support efficiency, accuracy, and security across the platform.

Better customer experience

We reimagined the user journey, making everything more accessible and intuitive.

Customers now can: 

  • View order history
  • Register new devices
  • Locate global dealers
  • Access warranty info
  • Test beacons with demo satellites

Telling real stories

To deepen customer connection and build trust, we introduced a Survivor Club section, real accounts from individuals who relied on ACR devices in life-threatening situations.

Each story includes:

  • Which device saved them
  • What happened
  • Where it happened

04 improved

Independent, agile and in control

Our goal was to create a flexible, easy-to-manage platform that ACR could fully own and operate from day one.

The setup we chose allowed us to:

  • Migrate all products, users, and purchase history from the previous webshop
  • Launch quickly and cost-effectively
  • Hand full site control to ACR’s internal team

ACR’s team can now:

  • Add or update content anywhere
  • Test homepage layouts and promotions
  • Upload images, videos, and new products
  • Create upsell opportunities automatically or manually

Everything is manageable without coding or external support, freeing the team to focus on growth. Worldwide, with different languages, currencies, taxes and shipping rules.

GOALS

  • Empower the internal team to manage and update the site independently, without relying on developers.
  • Streamline operations by integrating with ERP, fraud protection and tax/shipping systems.
  • Deliver a seamless customer journey from product discovery to post-purchase support.
  • Serve a global audience with multilingual, multicurrency, and localized shopping experiences.

RESULTS

  • ACR’s team can now update content, layouts and promotions in real time.
  • Customers enjoy a more intuitive experience with easy access to product registration, warranty info and beacon testing.
  • Automated systems handle order processing, fraud checks and location-based tax/shipping calculations.
  • The platform supports global growth, offering a consistent user experience across countries.
  • The ongoing partnership continues to evolve the webshop with new features and improvements every year.

PROJECT TEAM

ACR

  • Project Lead US – Shawn Pariaug
  • Project Lead UK – Andrew Morris

ENTERWELL

  • Development Lead and development – Filip Marenčić
  • Business Analyst – Marin Glibić